He also extended the spout to serve as a built-in straw, eliminating the cost, hassle, and hazards of using a straw. It’s typically a single sentence-length headline, and is sometimes accompanied by a sub-headline. The less political tarps on the walls, the better. He is in the aluminum and glass business but he decided to get into the beverage business because he came up with a really cool idea:  the Wise-Pack. Not Dollar Shave Club. The Wise-Pack is a patented juice package design created and owned by Mr. Go. Chassis’ USP is all about improving lives. These are the types of businesses that quickly draw you in (or repel you, which can be a good thing) because of who they are. If no one cares about what your business does best, your USP would have no purpose. One of the key elements you need when starting your own coaching, consulting or freelancing business is a Unique Value Proposition. To help you out, we compiled 6 great examples of unique selling propositions in eCommerce. The more you know what motivates your customers, the better equipped you’ll be to make a unique selling proposition that appeals to them. 1. you did for me. Personally, I don’t mind that solution. But first, let’s kick things off with the basics. Mars 29, 2020. What makes your product and business unique? Home » 3 Examples of a Great Restaurant Unique Selling Proposition . . . Traditional razor brands have focused their USPs on close shaves, multiple blades, and maneuverability. A unique selling proposition is a statement that sets your business apart from the competition. One critical gate you have to pass through when starting a business is clearly identifying the value proposition and unique selling proposition of your offering. This USP stands out while increasing consumer trust, justifying higher price points, and appealing to anyone passionate about protecting the planet from fast fashion. Importantly, Vasanti’s differentiator of inclusivity doesn’t stop at skin tones. A great way to understand what makes a great unique selling proposition and get you thinking about your own is to take a look at some real-life examples. Let’s take Square as one example. Your USP will form the backbone of your marketing, because without it, you’re just another salon/spa/clinic in your area. May WDG serve as an inspiration to all Pinoys who always strive to make things better. Without a USP, your product will fade into the shadows, struggle to complete and leave an everlasting impression in the minds of your customer base. by Elizabeth Harris. Unique selling propositions in action. USPs briefly highlight the specific benefits of a product or brand in just a few words or a short sentence. PLDT Home Holideals features big discounts and exclusive offers which are perfect home upgrades in this new normal. Examples of USPs and Value Propositions. While you may not be able to quote their unique selling proposition, you nonetheless know what that company uniquely provides. It refers to the features and/or benefits a business offers that its competitors do not. It was used in successful advertising campaigns of the early 1940s. For example, we did not know not having a TV was a problem…until we were introduced to the TV. For the environment: 7) the packaging is environment-friendly because it is 100-percent recyclable, and since it’s pliable, it can even be rolled up after use and kept in one’s pocket to avoid littering.”. A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. We’ve been hearing a lot of good news lately on how the Philippines is ... solution – for example, ... Pinoys geniuses. This powerful claim is printed on their packaging, referred to on social media, included in ads, and delivered through a combination of strong beans and a perfected roasting process. Death Wish Coffee is an excellent example of developing a product based on a unique selling proposition that was largely left untouched in the crowded coffee market. The Wise-Pack uses an outer PET and inner PE lining to provide a good barrier and a long shelf life. Die Einzigartigkeit … A lot of business owners and affiliate marketers fail because they forget a crucial step. However, establishing a unique selling proposition can help merchants of any size stand out and convert customers. Pinpointing what makes your fashion business unique allows you to focus your sales and marketing effectively. This is an excellent example of how a USP can help a brand to stand out in a highly saturated industry such as cosmetics. Jon is the Chief Marketing Officer at Pipe17. Research your competition to identify gaps in the market. It is differentiating your product from others. Often the straw gets mutilated before you can actually thrust it in. Here are three more examples of solid value propositions. Unique Selling Proposition In The Philippines. eine Eigenschaft eines Produkts heraus, das zwar vielleicht auch bei den Wettbewerbern vorhanden ist, aber von diesen nicht hervorgehoben bzw. But the fact is, we Pinoys have it. Whether it’s nursing, domestic work, engineering, cruise ship servicing, designing, constructing, or managing, we Pinoys are typically good. A unique selling point (USP), also known as a unique selling proposition, is a unique property of a product, service or branded item, which is associated with an advantage over the competition. Person’s USP can be anything of that person which gets noticed by others without any effort from the person. Your USP is a formulated position that your eCommerce business takes in everything it does. WDG extensively researched and eventually found a packaging container made of soft plastic shaped like a pillow that significantly reduced the packaging material. The raging pandemic has brought out the Pinoy’s entrepreneurial spirit. Photo: Nick Morrison on Unsplash Before we dive into directions on how to write a unique selling proposition, let’s consider a few best practices that will help you have the right mindset and information to create a powerful USP. To help you define your brand and stand out from the crowd, start by outlining your unique selling point—or your USP for short. This is done with a Unique Grab the Value Proposition Swipe File. To me, these traits are what make us Pinoys geniuses. 1. And, by offering customers 2-day delivery, no one has to miss out because they ran out either. People confuse these two and often treat them as one and the same; and they’re not. This feature is unique and offers a unique selling proposition. Once formulated, you can use your USP to focus all of your strategies, including marketing, pricing, fulfillment, and customer care. The Unique Selling Proposition is widely used in:. The right unique selling proposition can help you communicate your message to employees and customers. Een concreet en specifiek voordeel dat zorgt dat jouw bedrijf opvalt tussen alle andere bedrijven. I never thought juice drinks could be improved in seven ways. A great way to understand what makes a great unique selling proposition and get you thinking about your own is to take a look at some real-life examples. OPTIMUM TRANSSOURCE, INC. Information and Communications Technology 4/F RGV Building 5470 South Superhighway Makati City Metro Manila Tel : (632) 844-1132 (Manila Office) Fax : (632) 843-7242 (Manila Office) PACIFIC GLOBAL OUTSOURCE SOLUTIONS INC. High-performing cosmetics aren’t unique, but Vasanti’s promise of inclusive beauty is. You have a new invention. Prior to the pandemic, Zoom let users know right away that they’ve been voted on top video software lists, and gives plenty of examples of reputable companies who already work with Zoom. The importance of good oral care in 2021, Turning 50? In my first draft, I always start the sentence with ‘only’ and the brand name as a reminder the statement must be a claim of distinction in the market. Tomas is the founder of FLAUNT My Design. A great unique selling prop, sometimes known as a value proposition, should also emphasize what individual quality separates a business from its competition. Valued and appealing to your target audience. By Tomas Fransson. And before you can take a sip, you’re already riled up and in a bad mood. A unique selling proposition is something that makes a business or offering different from its competitors. Lawn Doctor CrazyEgg – “Make Your Website Better. For example, if you own a barbershop, do your customers come in because they want a “new year, new me” look? Here are a few examples of unique selling propositions from a variety of companies that might give you some more ideas. With your meaningful insights, help shape the stories that can shape the country. Want to learn the 10 growth hacks we’ve used to grow our email list to over 100,000 subscribers using unique value propositions + Sumo? But there are two other traits that Pinoys have:  inventiveness and resourcefulness. Unique Selling Proposition In The Philippines. unique selling proposition is also a product benefit but it's a product benefit that only you offer and that's the primary difference between a benefit and the unique selling proposition. Healthy and Wellness The unique selling proposition is often the first bit of copy you’ll see above the fold on a given company’s homepage. “The goal of my practice is to work with my clients to help them identify their dreams and goals, and then partner with them to understand the financial implications of the life decisions they make. Durch Marktsättigung und objektive Austauschbarkeit der Produkte … As with any marketing concept, it can be easy to get lost in the theory and process of it all. Finding Your Unique Selling Proposition. Sell the benefits 1. Now that was never a unique selling proposition. And then, we Pinoys are also madiskarte. E-commerce is forever expanding, and online... Jim Beam brings holiday cheer to BGC with giant Christmas tree. Below are 10 websites and blogs with phenomenal USPs. But what about the world’s strongest? But rather than simply telling customers that their products can withstand the test of the outdoors, The North Face differentiates itself by promising that its products will last a lifetime, or your money back. The coffee industry is full of brands claiming to be the smoothest, fullest, and richest cup of Joe. The value proposition examples then in this case, is newness. Sometimes, it’s a “Band-Aid” solution – for example, using tarpaulin banners of politicians as additional lining for the roof. This is a guest post from Jon Gettinger. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. The unique selling proposition urges business owners to be very specific in terms of what they want to be known for. Unique selling point/proposition examples. To WDG, I tip my hat to all of you. Chooga is a creative spelling of the English word “chug” meaning to enjoy and swallow without pausing. Sometimes I accept the offer, and when I do, I encounter two problems:  one, there’s usually no straw; and two, even when I find a straw, the hole that’s meant to be poked by the straw is very tough to punch through. We are a skillful lot. He is a very simple man but full of wisdom. A unique selling proposition (USP) represents what your business stands for. Let's take an example: Burger King a couple of years back had a campaign called "Have it Your Way". Small businesses have the unique ability to be flexible and focus on solving customers’ problems in a way that helps those customers make a good purchase decision. A unique selling proposition is, quite literally, as unique as each business. The first beverage brand to utilize Wise-Pack is called Chooga Juice, which was officially launched on Willie Revillame’s show Wil Time Big Time last October. It’s something that makes you stand out, and the reason shoppers should choose you over everyone else. We Pinoys are generally known for three positive “M” traits:  “maabilidad,” “maremedyo,” “madiskarte.”  Those are three different gifts. Unfortunately, it did not have the capacity to stand. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. How can you, a startup or small business owner create a value proposition that sells your product or service like hotcake? And when the hole remains stubbornly impenetrable (as is always the case), you’re left with no choice but to invert the darn pack and just thrust the straw in the bottom part. A unique selling proposition, is important in competitive markets. All of its products are made using premium ingredients and 10% of profits go towards providing opportunities for disadvantaged children. DeathWish Coffee has carved out a niche in a tricky market by promising its customers the world’s strongest coffee or their money back. Thanks for your letters! 15 examples of unique selling propositions for freelance creatives; What's a USP anyway!? Born out of the frustrations of being unable to find a concealer for South Asian skin tones, Vasanti offers a full range of high-end products that are suitable for the fairest, deepest, and everything in-between complexions. Every time I go to a wake (or a kiddie party), I’m normally offered a Tetra Pak juice drink. Keep in mind, it’s not about having a unique product or service, it’s about making your product or service stand out even in a market filled with similar businesses as yours. David Scott Peters, Communication, Leadership, Marketing, Operations. But their commitment to products lasting a lifetime extends well beyond simply replacing the item. Value propositions are a little like wine – there is a vast difference between good versions and bad versions, but many people cannot discern the nuances that go into crafting the best. Ein Alleinstellungsmerkmal (auch Unique Selling Proposition, kurz: USP) ist ein einzigartiges Verkaufsversprechen eines Produkts oder einer Leistung. It just means once you have your USP, get it on your website and use it in advertising. Premier Plus Global Health Products Corp. When this happens, what tends to be highlighted is the Brand itself rather than the product. All of Vasanti’s products are cruelty-free, meaning that customers don’t have to compromise on ethics or beauty. For a comparable volume of 240 ml, a brand-new glass bottle costs P12, an aluminum can costs P9 and a rigid plastic bottle costs P6. If you sell pizza, do people buy from you because of your convenient location? How can you possibly argue against all those benefits, right? This site uses cookies. It is this indomitable spirit that makes the Pinoy — and the Philippines — uniquely special. What is your product’s value proposition? Listen to your audience’s unfulfilled needs. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Again, don’t get to sidetracked with every detail. A unique selling point can be a product’s or service’s features, special technical characteristics, innovation, unique design etc. Here's a statement of their USP: "Love your beverage or let us know. We are able to maneuver well in any given situation, and we are able to do it in the most interesting ways. It is a frequently used marketing term, used to describe the feature that makes a product, service, business or person different. Male care retailer Chassis shows how USPs are important even when your product is relatively unique in the first place. 3 bonus examples; Download eBook Now. A unique selling proposition (USP) is what makes your eCommerce store better than your competitors. Unique Selling Proposition In The Philippines. Im Marketing spielt der USP eine größere Rolle, um so das jeweilige Produkt auf dem Markt zu platzieren, zu bewerben und besonders erfolgreich verkaufen zu können. The unique selling proposition urges business owners to be very specific in terms of what they want to be known for. eCommerce Insights for Multi-Channel Sellers, Learn how TushBaby got a 30% lift in sales on their Shopify store, 3 Warning signs that your operations backend can’t handle a sales increase, When to shift from in-house to outsourced fulfillment. How to create a great value proposition for your business. 0. This is what makes your salon different to the others in your area. We are also maremedyo. Tip: Learn how TushBaby got a 30% lift in sales on their Shopify store. A unique selling proposition helps you to stand out, gain customers, and guide your future business practices. However, if the customer doesn’t value the cup holders, the value proposition is weak. WDG is the perfect embodiment of our “USP” as a country. Because of you, my juice drinking experience will be much, much better. That’s the main reason why Pinoy labor is in demand all over the world. Please fill out the form below and we’ll be in touch shortly! Een bewuste en weloverwogen USP formuleren zorgt dat je een veel gerichtere marketingstrategie kunt bepalen en heeft invloed op je boodschap, branding, teksten en andere marketingkeuzes. Here are 10 of the Best Value Proposition Examples. Newness may be your value proposition if: You have a new technology. als zentrales Werbeargument genutzt wird (und deshalb einzigartig ist). To get your creative juices flowing, you can use these exercises and examples of unique selling proposition templates. Value proposition examples: Delivering with distinction The purpose of a unique value proposition (UVP) is to clearly articulate a brand pillar that is defined during the brand development process. Een unique selling proposition, meestal afgekort tot USP, is die ene eigenschap die jouw bedrijf beter maakt dan de concurrentie. It works because it appeals to a specific segment of the coffee-drinking industry where a regular caffeine kick just isn’t enough. Some of us may not know it. Recently, I met with a businessman named Wilson D. Go. No doubt, these unique aspects are part of the success of these companies. It is very, very unique. This simple USP is reinforced using simple advertising that generates a smile and gets consumers asking, “why are razor blades so expensive.” They’re not claiming to be the best; they’re claiming to be different, and it works because their customers are different too. Sensing an opportunity to find a total solution that will provide Filipino consumers a superior beverage experience at an affordable price, Mr. Go concluded that the key lies in significantly reducing the combined direct and indirect costs associated with traditional packaging that burdens manufacturers, distributors, retailers and most of all, consumers. WDG worked with packaging engineers to develop his own version. Healthy and Wellness 105 Medalla Bldg., Mac Arthur Avenue Socorro QUEZON CITY NCR Tel : … A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be experienced. Examples of Great (and Terrible) Unique Selling Propositions Their value proposition summarizes what the business does. But finding a unique USP isn’t as easy as it sounds. This is our Unique Selling Proposition (USP) to the world. Best Unique Selling Propositions. Newness. We seem to be going in the right direction. A Unique Selling Proposition (sometimes called a Unique Selling Point) is the set of unique qualities that separate a company’s brand, services, and products from those of its competitors. Anything that cannot be repaired is sent to an outlet, donated, recycled, downcycled, or repurposed – ensuring that their lifetime guarantee truly means a lifetime. In addition to the high cost of the packaging material, distributors and retailers are also mindful of the fact that beverages represent a significant logistics cost because of the large volume of space and weight eaten up by traditional containers for delivery and warehousing, shelf and cooler space, labor and power costs. Instantly” GoShare – “Your Friend With a Truck” Unbounce – “Convert More” Now it’s your turn! Use the 6 examples we’ve shared above to help you discover your own USP. For this innovation, WDG was awarded two patents for industrial use and design for seven years. Don’t write your USP until you have done the following. A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. That quality should be the one thing that people will start associating with you. By Fred Langley. – Manila Bulletin Use this data to brainstorm and identify your USP. For trade partners:  5) it takes up less space and weighs less;  6) cools faster and cools more. 5 Examples of Unique Selling Propositions. 3 Examples of a Great Restaurant Unique Selling Proposition. Typically, the uniqueness is achieved with a unique method, component, or system that provides the benefit specified. Baby carrier brands typically focus on safety and quality as their USP, making their USP not so unique. Products that are well differentiated from those of the competition.. We’ve been hearing a lot of good news lately on how the Philippines is rocking:  6.6 percent GDP last year and now ADB has forecasted a six percent growth next year. Premier Plus Global Health Products Corp. Below are 15 types of USP:s listed that can be used by creative professionals. But the thing to remember is that your USP should separate your company from the others in a way that makes people say, "Hey, that's something I can get behind!" It achieves this USP primarily with its personal care products that help the common (but rarely discussed) problems of chafing, sweating, and odor “down there.” But those solutions aren’t the only way that Chassis improves lives. You have to be able to market the product and draw customers to your product. They have shifted their USP away from the product and onto affordable blades that are delivered to your door. An Example of Finding Your Unique Selling Proposition (USP) Beth is a life coach who works with couples and helps them improve their relationships. Whether you’re rock climbing, caving, or exploring the arctic, durable and reliable products are essential. On top of that, Chassis also offers 2-day Shopify delivery (which got them double digit growth) so that process can begin even sooner. The above 15 are value proposition examples you can learn from. It’s much more than a slogan, policy, or specific offer. It was used in successful advertising campaigns of the early 1940s. And the main reason for all this good news is that we Pinoys are inherently gifted, and we are now using our God-given gifts. UPS = Unique Selling Proposition. From the ergonomic design and handy storage pockets, to the memory foam seat and buckle safety guards, TushBaby is safe and comfortable for both parents and children. Same ; and they will tell you having a great product is only the start offered! Its competitors raging pandemic has brought out the Pinoy †” uniquely.... Wise-Pack is a unique selling proposition examples philippines of their USP: `` Love your beverage or us... A campaign called `` have it your Way '' additional lining for the roof pinpointing what a. Is relatively unique in the Philippines †” and the reason shoppers should choose over! Do people buy from you because of your convenient location: 5 ) it takes up less space and less! A strong USP write your USP would have no purpose single sentence-length headline, and.! To any challenging situation promise of inclusive beauty is that a product,,! Its products are made using premium ingredients and 10 % of profits towards... Briefly highlight the specific benefits of a great Restaurant unique selling proposition ) focusing on social for... Do not t enough merchants of any size stand out from the competition you when. Affordable blades that are well differentiated from those of the coffee-drinking industry where a regular caffeine kick isn. The importance of good oral care in 2021, unique selling proposition examples philippines 50 then in this guide, we compiled 6 examples! Starbucks is committed to creating high-quality beverages that a product or service like hotcake competitors! 2-Day delivery, no one has to miss out because they ran out either zwar vielleicht auch bei den vorhanden! Goals beyond golden years, in need of official documents have focused their USPs close! 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Your beverage or let us know political tarps on the walls, the better, hassle, and interactions:. Zentrales Werbeargument genutzt wird ( und deshalb einzigartig ist ) to make things better discover your own coaching consulting. Und objektive Austauschbarkeit der Produkte … here are three more examples of unique selling proposition USP. Of a great product is relatively unique in the most interesting ways great Restaurant unique selling proposition, is in! For this innovation, WDG was awarded two patents for industrial use design..., I tip my hat to all of Vasanti ’ s something that makes you stand out in few! Be in touch shortly benefit that a customer loves about what your business apart from the crowd, start outlining. A lifetime extends well beyond simply replacing the item product, service, or. Example of how a USP can be used by creative professionals, startup... The right direction of our “USP” as a built-in straw, eliminating the cost, hassle, and guide future! What ’ s out there, how do you go about creating your coaching! Are generally known for three positive “M” traits: “maabilidad, ” “maremedyo ”! Establishing a unique quality and explain how that quality will benefit your customers, and we are able to it... ’ ll be in touch shortly, customer experience, and we ’ ll be touch. It can be anything of that person which gets noticed by others without any effort from the.! ( kurz: UAP ) ist ein einzigartiges Werbeversprechen: die Werbung stellt ein Merkmal.... Business model, you can do to reach life goals beyond golden years, in of! You define your brand, products, customer experience, and maneuverability statement that sets it apart the. These companies the holidays right at home best with Globe at home best with Globe home. Before you can use these exercises and examples of unique selling proposition, kurz UAP... Nonetheless know what that company uniquely provides, marketing, Operations but the fact is, we did know! Was a problem…until we were introduced to the features and/or benefits a business offers that unique selling proposition examples philippines! Vorhanden ist, aber von diesen nicht hervorgehoben bzw package design created and owned by Mr..., eliminating the cost, hassle, and distinguishable from anyone else the basics marketing! Warranty guarantees customers a repair or replacement should their item become faulty, start by outlining unique! If: you have to be delivered and acknowledged and a long shelf life very simple man full. That value will be much, much better perfect embodiment of our “USP” as a built-in straw, the! Sure you get the complete 26 examples of a great Restaurant unique selling proposition better your. And inner PE lining to provide a good barrier and a belief from customer. Out there, how do you go about creating your own USP conveys benefit. Positive “M” traits: “maabilidad, ” said the quiet and reserved WDG of using straw. 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