Don’t push the process aside and leave it until the end. Learn how to improve your website copy with our free, curated list of high-impact articles. Take a look at what your competition is doing. Feel inspired? A Unique Selling Proposition Is The Foundation To Effective Marketing. Test the messaging with Yesware’s Template Analytics. Clinically proven to reduce dandruff — so simple yet so powerful. That’s the power of your unique selling proposition. Because of this, they can take advantage of their leading position as their unique selling proposition. Your USP does not equal your headline or your tag line, but ideally, your headline and tagline should communicate or at least hint at the USP. College students can get school spirit attire pretty much anywhere. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers. While some consumers may frown upon established brands that leverage crowdfunding, that isn’t the case here because of how they make it a part of their USP. Download a free trial today. Your USP is not necessarily your company's slogan or marketing message, although it can act as this in some scenarios. You can see how a lot of their copy, while focusing on different selling points, comes together under this single idea. That's even harder. A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. If you can clearly state why your product or service is better than your competitors, you have your USP in the bag, and HelloFresh excelled at making their statement bold. Fresh Sends makes their unique selling proposition prominent from the second you land on their page, This floral company certainly stands out from the crowd. New or up-and-coming businesses. It can define your business and … One of the first things that you notice about Saddleback Leather’s site is their famous tagline: “They’ll fight over it when you’re dead.”. If you don’t know where to start, looking at other companies’ unique selling propositions can help inspire your own and set the stage. There may be a dozen ways you could sell your products, but your USP is the big idea that best positions your brand according to what your customers care about and what your competitors aren’t. Built-in quality assurance; in-depth interviewing, reference checks, and on-the-job follow-up 3. Want a clue about where to start with your USP? Share your unique selling proposition with email templates for new prospects. These temporary tattoos are meant to be beautiful like traditional tattoos, allowing customers to express themselves without the commitment or high cost of real tattoos. While your USP should absolutely be unique to you (which is a given, considering that’s in the name), competitive research can tell you a lot about what your competitors are already doing, how they’re framing their USPs, and how you can be different. The messaging also refers directly to their 100-year warranty, which backs the promise with a guarantee that the products will last you a lifetime and then some. Owners are active in the business 5. Unique Selling Point Examples. Conclusion. What are you good at? A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. Twelve Saturdays bet on the idea of offering students fashionable, school spirit attire that guarantees they look good and feel good all season. And the rest of their website backs up why this statement is true. The artists behind their designs are as much a part of what they sell as the tattoos themselves, getting prominent profiles on their site organized under a section dedicated to Artists and their works. Head & Shoulders has one of the most famous unique selling proposition examples of all time. 3. [Editor’s Note: While this excerpt focuses on your USP for cover letters, job-seekers can obviously use your USP in developing your strategy for your career brand, elevator speech, resume … just about all job-hunting tools.] By doing so, they took an ordinary everyday product and made it into an extraordinary experience for their customers — and that right there calls for a stand-out selling proposition. Identifying Your USP. For example, if your niche is web design for churches, donating a percentage of your fees might be a viable USP. Lemonade calls this out by making a very unique and powerful claim that tells you to “forget everything you know about insurance.”. Why it is so hard. It’s a position your small business takes as a whole that can be incorporated into your products, your brand, the experience you provide, and any other touch point your customers have with your business. A unique selling proposition (USP) is the one specific benefit that only your business can provide. 1. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. Warby Parker came up with a way to overcome the obstacle of being an online retailer — their strategy undoubtedly made them stand out from the rest of the eyeglass industry. Now. Death Wish Coffee backs it up too. Lilah B. leverages USPs to appeal to a niche audience in the beauty industry by showcasing clean ingredients, sleek packaging, and multi-use products. But pinpointing your USP isn’t easy, it consists of lots of research, brainstorming, and creativity. Download a free trial today. Convincing and effective though they may be, they’re not unique on their own, nor are they positions that are easy to defend as any of your competitors can copy them. So how does Twelve Saturdays compete? By focusing on the art, they’re able to do that with their USP, which they express as: Fake tattoos by real artists. The product your business offers may not be new, but the way you sell it just might be. Your USP will lead both your marketing and sales efforts — so it’s important to be confident in this statement. You’ll start receiving free tips and resources soon. Think of your USP as the part of your company that makes your business unlike any other. What makes their statement so assuring is the social proof and use of statistics. Test the messaging with Yesware’s Template Analytics. Once you’re clear on your USP, work it into your preparation for interviews. But the hard, cold truth is that without a USP you are losing customers, sales and revenue. Clinically proven will catch any consumer’s eye, as well as “100% dandruff protection.”. Fresh Sends modernizes flower delivery and calls out the “cookie-cutter floral industry.”. This company entered into the age-old razor industry and did something no one else was doing. Wendy Connick Updated July 17, 2019 The unique selling proposition (USP) is the factor or benefit that makes your product different—stand out—from other equivalent products on the market. This is also called your USP, or unique selling proposition. Third Love’s USP is a powerful promise. The people who are doing that are the ones winning the market. The company ensures they’re different from other floral companies because they’re focused on freshness and seasonality. Muse is the first consumer tool out there that can provide real-time feedback about your brain’s activity as you meditate. However, their selling point is unique: free returns. This is a statement that stops you in your tracks. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. Fresh Sends makes their unique selling proposition prominent from the second you land on their page — they’re modern and not like the rest of the floral industry. Dedicated counselor who can focus on learning client needs in depth 4. 1. This won’t be exactly what you advertise on your website, but it should help you clarify your USP, its audience, and any specific differentiators that might be worth highlighting. If it’s not, it isn’t going to be part of your USP. Drizly took advantage of the ever-growing need for delivery service and gave customers the ability to order drinks right to their doorstep in under 60 minutes. It’s not just a key part of the messaging in their ads and the copy on their site—they even have a Fit Finder quiz that allows first-time customers to find the right fit for them. There’s no question that choosing a pair of glasses online is a difficult task. A USP is also not just the header copy on your homepage. Muse is a noteworthy example of why you need a USP even when your products are truly unique. Casting the industry norm as an antagonist is a positioning strategy often used by brands that are confident about their solution to the customer's problems. In 2020, there’s no question that every market is wildly competitive, that’s why your unique selling proposition (USP) is a dominant factor of whether you stand out or blend in with the crowd. Your USP is not a list of what the book is about, its themes, or even its content. Taylor Stitch successfully turns crowdfunding into a competitive edge: “We design new products. Many design-centric brands source designs from real artists, but Tattly surfaces this fact about their business. Closing a deal is hard. Fortunately, there's an overlooked sales tactic that can dramatically improve your sales performance: the follow-up email. Of all the messages they could have focused on, around style or quality, they honed in on a pain point that many women experience when shopping for bras, and they chose to double down. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions. We hope these unique selling proposition examples give you some inspiration for your own. Their variety is huge, stating on their website: “We have the biggest selection for on-demand alcohol in the history of ever.”. In addition to boldly declaring it on their site and packaging, and breaking down how it’s made, they also offer full refunds for anyone who says that the coffee wasn’t the boldest cup they’d ever had. 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