Further details about degree classification and timetables. The more advanced a person is in the culture of our times is usually more aware of contemporary issues than one who is remote and disconnected from society. External factors – political, economic, social, technological, legal, environmental, competition and globalisation. Sales Promotion: Activities included under sales promotion can be described as a variety of short-term incentives to encourage trial or purchase of a product or service (Kotler and Keller, 2006). Textbooks like marketing management by Kotler and Keller and the others mentioned in the reference section at the end of the paper were employed to give a sound theoretical background to all the discussions made about the communications strategies. Although diet Coke was already present, it was predominantly communicated as a female drink. BEA is one of the first steps in strategic management or the first move from any business’ perspective before they made a … Common Communication Issues in a Modern Business Environment. The company’s net profit was $4,872 million in fiscal year 2005, an increase of 0.5% over 2004 (Coca-Cola annual report, 2006). Publicity and Public relations: As mentioned earlier, Coke as a brand has been the first one to set a trend of sponsoring big occasions and creating strong opportunities for publicity. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. *You can also browse our support articles here >. Defining contemporary business Definition (1): By the word 'contemporary' means belonging to the same period of time or of the present time. Read about fees, funding options and ways to pay. The contemporary business environment is extremely competitive and hence coping with such pressures calls for modern marketing which can go beyond developing a good product, pricing it attractively and making it accessible. Our academic experts are ready and waiting to assist with any writing project you may have. It also changed graphics on Coke bottles and adopted a traditional look for its cans. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. In a era where communication is a two way process, internet has helped the soft-drink industry in creating more awareness than ever before. Author: Ludwig, Dean Paul, Karen: Year: 1992: Pages: 264: ISBN: 0-7734-9543-6 978-0-7734 -9543-2: Price: $199.95. Values: Actions at two levels we seldom examine In an age of uncertainty between employer and employee, there is a natural tendency to accentuate “corporate values” as a “rudder” to maintain focus and to communicate corporate intent. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Coke has however been the market leader for a long time now. The reason and timing of the launches might be different and are discussed later on in the report. Contemporary Issues and Challenges in Marketing Environment Worldwide: 10.4018/978-1-5225-7180-3.ch002: Investigating contemporary issues in specific scientific areas is a continuing concern within understanding underlying conditions and decision making. To attract younger consumers to its flagship cola, Coca-Cola launched new marketing and ad campaigns in 2003. CONTEMPORARY ISSUES IN THE BUSINESS ENVIRONMENT COURSEWORK HANDOUT UNIT DETAILS DEPARTMENT UNIT CODE CREDITS STAFF E-MAIL. Political, guided by high profile figures line California’s governor Arnold Schwarzenegger, and public forces alike are pushing hard to extend the ban into High schools (Mercer, 2005). While a consumer survey would be required to add credibility to the above statement the analysis and discussion do provide a useful insight into the communication strategy formulation process and the choice of the communication mix based on which few recommendations can be made. The company was been chosen as one of the official sponsors for the FIFA World Cup 2006 in Germany, as well as the Olympics Games 2008 in Beijing, China (Datamonitor, 2006a). There are the following contemporary issues of businesses: The Situation of Uncertainty All human beings especially the business professionals find discomfort themselves due to the situation of uncertainty. Here's a look at … There … Marketing gurus like Kotler and Keller (2006) … The module descriptor provides various details about the module including who the module tutor is, what you will be studying, how you will be assessed and what you will have learned once you have completed the module. Others, however, would disagree and argue that technology is detrimental to human interactions and negatively impacts relationships. A guide to researching the social and political issues of our time. Business and Management Reading List: Contemporary Issues in the Global Business Environment. A contemporary business environment maximizes … Moreover, it has a barrage of competitions and opportunities to win a prize for its visitors thus providing another form of incentive. Government pressures led the US and the UK soft drink industry to ban fizzy sodas from Elementary schools. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Finally, it’s how we generate revenue for both our clients and ourselves. However, any comprehensive analysis would need to follow a specific blue-print to lend credibility to the conclusions drawn as a result of the analysis. This, in turn, lead to a trend in consumer spending and association with more luxurious things like music. As mentioned above, on the one hand lifestyle awakenings towards healthier food and drink customs in developed countries possibly will fetter profitability, on the other hand heightened consumer spending power in developing countries like India and China have paved the way for a double digit increase in international sales of soft drinks (Fenn, 2005). 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